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Definitions

Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.

eCommerce Search Engine Optimization is the practice of generating more traffic (typically using Organic Search, but there are also benefits for PPC) to a specific product/category on a website. When you search for something on Google, the search engine results page (SERP) is populated with Ads and Organic results. eCommerce SEO is the art of...
One of the most important components of a successful eCommerce website is a meaningful FAQ Section. Let’s assume you have found a platform to optimize an eCommerce store that sells physical products. If those products contain enough information to help a customer decide, then you have already started on the right path to optimizing your...
eCommerce Web Design is the consideration of primarily helping users shop online, sometimes siloed off by companies to different agencies that focus on optimizing a specific product/category on a website. Even with the best user experience on the Internet, eCommerce Web Design plays a serious role in how product pages appear within the eCommerce platform....
A product detail page (PDP) is any web page on an eCommerce online shop that provides a detailed description of a specific product or category. The product details are not only important for customers to understand what they are purchasing but also for categorizing and sorting data for enhanced eCommerce features. Designing eCommerce PDPs that...
AODA Compliance is an Ontario regulation filed June 3, 2011 under Accessibility for Ontarians with Disabilities Act, 2005. While the AODA is specific to Ontario, almost every jurisdiction must take into consideration the accessibility of their websites, particularly if they are public sector resources. The World Wide Web Consortium Recommendation from 2008 plays a serious...
Before the development of application programming interfaces (APIs) and headless web development for eCommerce products, the average content management system (cms) would follow what is referred to as Monolithic Architecture. These Monolithic eCommerce systems are still used today and continue to have advantages compared to a Headless CMS. From a business perspective, monolithic architecture is...
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