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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.
Before the dawn of search engine marketing, a keyword search was traditionally a substitute for a subject search when the reader did not know the subject heading. It is also useful to substitute information when there is only an incomplete title or author available. Guided Keyword search refers to the inclusion of fields or search...
In relation to Google and search engines, User Flows are the measurement of relative volumes of traffic from different sources (such as search engines, and paid ads) within the same dimension. This can be useful for identifying if one traffic source is outperforming others on a page-by-page basis. Using Google Analytics, you can access User...
A lot of basic user journeys start with a landing page, homepage, product page or service page that leads to the completion of a form. With mobile and voice search dominating the beginning of many user journeys, it is important to consider user intent when designing landing pages. Understanding User Intent vs. User Journey While...
In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated...
Safe Search is designed to prevent users from having explicit, pornographic, violent, or gorey content shown to them on the search results page. The Safe Search filters provide users with the choice to enable features that filter explicit content from appearing in the search results. When eCommerce websites or web publishers have products that are...
When someone uses the term Call to Action (CTA) in marketing they are referring to the copy that explicitly instructs or sometimes cleverly leads an individual to follow an intended action. The best CTA’s are well written directives used to drive marketing campaigns, encouraging people outside of the website to click on ads or search...
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