Jump to Maintaining Compliance Canada’s Anti-Spam Law (CASL) is designed to keep digital marketers and data collection in connection with commercial activities regulated to protect the rights of consumer privacy in Canada. Designed as one of the most stringent anti-spam laws in the history of Federal internet regulation, making CASL’s application particularly bothersome for businesses...

For information on Customer Experience Management (CXM), click here. The definition of commercial electronic messages (CEM) includes all electronic messages (email, SMS) that are sent by organizations with commercial intent. With the implementation of anti-spam laws in Canada, the definitions of legal requirements for Canada’s Anti-Spam Legislation (CASL) and other compliance standards include this terminology...