PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...

What is Cost-per-click (CPC) and what does it mean in AdWords reports? The easiest way to define CPC is the number that represents the cost for the advertiser every time someone or something clicks on the ad. Typically any Paid Search Strategy will have a target CPC in mind before a new campaign starts to...

When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with the search engines. On-Page SEO is an important element in earning organic traffic, as well as links. These are organic signals that help the algorithm...