Berkeley North Kitchen

Optimizing for Search

Berkeley North was relying on Squarespace for their website and it lacked the features necessary to market their brand. When they reached out to us we provided a marketing strategy that tackled Best Restaurants in Hamilton search terms related to high cost per click keywords. Following our integrated approach, strategy was guided by paid search to ultimately win those keywords using organic search.

ClientBerkeley North Kitchen
Project DateAugust 2017

Organic Growth

After implementing Technical SEO best practices we achieved keyword ranking across the board for menu items, brand name or local food searches.

Our approach provided an affordable solution for local business. to access advanced SEO features and break away from the generic searches for restaurants in Hamilton. By focusing on specializations such as vegan, vegetarian or pescatarian we were able to capitalize on the food preferences of Hamilton.

This increased organic reach with customers that had not yet heard of Berkeley North — growing the customer base and word of mouth outside of Toronto.

New Restaurants in Hamilton using SEO

The restaurant industry in Hamilton was relying heavily on social media for views but did not invest heavily in SEO. We saw this as an opportunity to save money while also establishing brand presence, followed by social sharing that amplified the pages across the site. We built silos for each menu item and because Berkeley North had such a dynamic menu, this was incredibly helpful for customers.

Our strategy measured Keyword Rankings and Movements for all the traffic generating pages, investigating the health of their backlink profile and optimizing site speed. Technical SEO was the main focus and we leveraged free social media presence to build authority with Google.