In relation to Google and search engines, User Flows are the measurement of relative volumes of traffic from different sources (such as search engines, and paid ads) within the same dimension. This can be useful for identifying if one traffic source is outperforming others on a page-by-page basis. Using Google Analytics, you can access User...

A lot of basic user journeys start with a landing page, homepage, product page or service page that leads to the completion of a form. With mobile and voice search dominating the beginning of many user journeys, it is important to consider user intent when designing landing pages. Understanding User Intent vs. User Journey While...

In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated...