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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.
A Product Listing Page (PLP) is any page on a website that includes a list of products based on category results or a search query. One of the most essential elements of eCommerce topic silos, PLPs serve to act as the semantic glue between a diverse set of products or services that are related. These...
The General Data Protection Regulation (GDPR) is a recent European Union privacy protection law that went into effect on May 25th, 2018. It is considered by some as the most important regulatory change in data privacy for the last two decades, to which it replaced the Data Protection Directive of 1980 which was outdated. Both...
Facted Search is used primarily in eCommerce Web Design as an optimized personal search engine helping users shop online, defining how product pages appear within the eCommerce platform. The layout, direction, and flow of the Facted Search experience rely heavily on eCommerce Web Design expertise to ensure customers find their desired content. Ultimately, the goal...
An online store can be any website or application where goods or services are sold over the internet. From Skip the Dishes to the Apple Store, each one of these platforms meet the criteria for “online store” and can be considered eCommerce. But what is the difference between eCommerce and an online shop? While these...
SEO Checklists are process templates that direct the implementation of strategy and optimization. AHREFs provide a great example of some SEO Checklists for different factums of improvement. SEO Basics Checklist Set Up Google Search ConsoleSet up Bing Webmaster ToolsSet up Google AnalyticsInstall an SEO pluginCreate and Submit SitemapCreate a robots.txt file The most important part...
Technical Debt (also known as design debt or code debt) is the implied cost of additional rework when taking shortcuts during development. One of the easiest examples of this is choosing easy (limited) solutions instead of using a better approach that would take longer. The longer a company waits to address their technical debt, the...
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