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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.

The term ePHI (electronic PHI) includes any patient information that is stored or shared electronically, typically managed by Hospitals or medical practice data collection that falls under Protected Health Information (PHI) policies. These policies can also apply to medical websites that collect personal data during the acquisition process. The root term PHI can be interchangeably...
The Healthcare Industry is heavily regulated when it comes to digital marketing in the USA and Canada. In order to protect the sensitive private data of individuals, there are specific restrictions and procedures that provide standardized best practices for websites or applications. Any medical or healthcare website must consider the collection of Protected Health Information...
Before the dawn of search engine marketing, a keyword search was traditionally a substitute for a subject search when the reader did not know the subject heading. It is also useful to substitute information when there is only an incomplete title or author available. Guided Keyword search refers to the inclusion of fields or search...
History of Tay AI Tay AI, short for Tay, was a chatbot developed by Microsoft Corporation. Introduced in March 2016, Tay was designed to engage with users on Twitter in the form of conversation, thereby demonstrating the capabilities of artificial intelligence (AI) in natural language processing and understanding. Tay AI was part of Microsoft’s broader...
In relation to Google and search engines, User Flows are the measurement of relative volumes of traffic from different sources (such as search engines, and paid ads) within the same dimension. This can be useful for identifying if one traffic source is outperforming others on a page-by-page basis. Using Google Analytics, you can access User...
A lot of basic user journeys start with a landing page, homepage, product page or service page that leads to the completion of a form. With mobile and voice search dominating the beginning of many user journeys, it is important to consider user intent when designing landing pages. Understanding User Intent vs. User Journey While...
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