When someone uses the term Call to Action (CTA) in marketing they are referring to the copy that explicitly instructs or sometimes cleverly leads an individual to follow an intended action. The best CTA’s are well written directives used to drive marketing campaigns, encouraging people outside of the website to click on ads or search...

A Product Listing Page (PLP) is any page on a website that includes a list of products based on category results or a search query. One of the most essential elements of eCommerce topic silos, PLPs serve to act as the semantic glue between a diverse set of products or services that are related. These...

The General Data Protection Regulation (GDPR) is a recent European Union privacy protection law that went into effect on May 25th, 2018. It is considered by some as the most important regulatory change in data privacy for the last two decades, to which it replaced the Data Protection Directive of 1980 which was outdated. Both...

Facted Search is used primarily in eCommerce Web Design as an optimized personal search engine helping users shop online, defining how product pages appear within the eCommerce platform. The layout, direction, and flow of the Facted Search experience rely heavily on eCommerce Web Design expertise to ensure customers find their desired content. Ultimately, the goal...

An online store can be any website or application where goods or services are sold over the internet. From Skip the Dishes to the Apple Store, each one of these platforms meet the criteria for “online store” and can be considered eCommerce. But what is the difference between eCommerce and an online shop? While these...

SEO Checklists are process templates that direct the implementation of strategy and optimization. AHREFs provide a great example of some SEO Checklists for different factums of improvement. SEO Basics Checklist Set Up Google Search ConsoleSet up Bing Webmaster ToolsSet up Google AnalyticsInstall an SEO pluginCreate and Submit SitemapCreate a robots.txt file The most important part...