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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth.  The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping...
One of the biggest risks when starting an online business is underestimating your competitors marketing budgets. The eCommerce SEO costs can also catch new businesses off guard when they underestimate the complexity of running a successful online store. In Canada the cost of running an eCommerce website likely involves companies like Shopify or Magento, but...
As the growth of eCommerce in Canada continues, so do the problems that can arise if search marketing fundamentals are overlooked during the development and growth process. Thanks to consumer friendly platforms like Shopify who provide ease of access for getting a website started, there is a surge of business in Canada with new companies...
Before we dive into the major eCommerce platforms we need to differentiate between two important features of any product friendly CMS. Monolith vs. Headless. Consider the costs and benefits of headless CMS compared to a legacy eCommerce monolithic architecture. That being said, many of the major eCommerce platforms could be considered Monoliths when you consider...
No matter what services or products you provide, any eCommerce website is going to need to select a payment gateway & methods of accepting payment 50% of customers will abandon their purchase if they don’t see their preferred payment system available. The advantages of these alternative payment processes include: Convenience: Fewer barriers to paying for...
The company that registers your domain name is called a registrar. This means that they are authorized to buy and sell domains on the internet to customers for personal or business use. Registrars charge a fee for “keeping the domain” that can be moderated by the length of your renewal or other options tied with...
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