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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.

What is a Technical SEO and what services can they provide? The fundamentals of Technical SEO address issues related to site architecture, server performance, technical directives, and ease of use for search engine bots to crawl. Typically any Technical SEO consultant will audit the target domain and identify search engine performance gaps before designing new...
Although it is not required to set up Search Console to begin promoting your website on Google it certainly helps. Crawlers will discover new domains regardless if Analytics or Google Search Console are set up but the owner of the website will be blind to any issues that may arise with their organic search visibility....
Why name algorithms after birds? Google has an affinity for naming their algorithm updates (that often cause chaos and stress for business owners) after cute, fuzzy animals. Hummingbird is no different. Introduced in the fall of 2013, the Google Hummingbird algorithm has been used to improve search queries, specifically personal search results that are catered for...
What is Cost-per-click (CPC) and what does it mean in AdWords reports? The easiest way to define CPC is the number that represents the cost for the advertiser every time someone or something clicks on the ad. Typically any Paid Search Strategy will have a target CPC in mind before a new campaign starts to...
Why do we use a site map? A site map (or sitemap) is the list of pages of a web site that are accessible to web crawlers or customers. Typically organized in hierarchical fashion, the site map defines the importance of key pages so Google knows how often to crawl them. For example, if you have...
Tips from Google Can you show me some previous work and results? This is the first question you should ask when interviewing potential SEOs. Have they had success in the past? What types of challenges have they overcome? Ask for concrete examples and you will save a lot of time later on when you find...
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