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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.

Social signals are contextual to the time frame when the content was shared, the medium used (i.e, Tweeted content, Google Plus shares, embedded content, social share plugins) and the share momentum (how many people tweeted the content from the time it was posted) adding up to a complicated mess of social noise. How relevant and useful...
Modern Search Knowledge Graph is the product of modern search engines (or at least the leading search engine, Google) moving away from keywords and strongly towards semantic search. The more users search on Google, the better the algorithm will get at aligning search queries with user intent. Traditional keyword research should no longer be the...
The term Branded Search is used in search engine marketing to describe a type of search query related to your business. In most cases, you should always rank #1 for your branded search queries, including any long tail variations such as brand + location, brand + reviews, or brand + product name. After a website is...
A Google Penalty (or manual review) is the negative impact on search rankings and can range anywhere from a noticeable decrease in visibility to having pages deindexed temporarily until the issue is resolved. These drops in rankings can occur on a specific page, a sub domain, or an entire web property. Sometimes they are based on...
When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with the search engines. On-Page SEO is an important element in earning organic traffic, as well as links. These are organic signals that help the algorithm...
What is it? Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding upon the “card” motifs that are familiar with many products in the Google suite, Material Design makes intentional...
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