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Discover the meaning behind the technical jargon used by digital marketing professionals. Digital strategy has helped shaped the way Google interprets business information. Read about the terminology and return on investment with illustrative case studies revealing the value behind internet marketing.
Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a website’s legitimacy, making it one of the most important steps for improving web rankings. Despite...
The purpose of an on page optimization strategy is to develop keyword research supporting a topic consistent with your targeted audience. While search engines have evolved from keyword-centric algorithms, the AI that determines ranking factors is still a robot, not a human, and therefore your company must follow Google’s guideline process to satisfy the crawlers....
What is a WYSIWYG Editor? A WYSIWYG Editor (or What You See Is What You Get) is a common term used for simplifying a content management system so that the edited form is similar to the final product. These types of editors are popular because the user interface is easy to use, leveraging visual elements such...
A website migration requires attention to detail, combing through redirects for all of your old URLs to new pages while reducing any negative impact on organic search rankings that can be triggered by upgrading or applying SSL to your site. When website migrations are in place there are several benefits: Customers can still reach your...
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