Before the advent of the internet, smartphones and daily digital engagements for messaging or opening doors there was no practical or financially viable way to measure broad behaviours of people or contextualize captured data into actionable, measurable insights. Consumer attitudes and behaviour are an essential part of any product consideration. This is especially true for...

When using the term “Acquisition” in search engine marketing, typically it relates to the actions and sign-up, purchase, or contact events collected to identify prospective customers. Ideally, there are connections between the internet and reaching out to customers for qualifying these events into a CRM or customer database that are measured against goals in the...

When using the term “Audience” in search engine marketing it typically relates to the cookies and other meta data collected to identify shoppers or users looking for information. Using tools for tracking audiences such as The Audiences report in Google Analytics, you can enable features that allow you to tag and group together a combination...

PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...

It’s a funny story how the name of our agency came to be. In a beer-drenched bar basement downtown Burlington, ON a few co-workers and ex-musicians were having pints and throwing darts when the idea came to start lionEater, which advanced into man-eating-lions and a bunch of other references that have grown home with our...

Technical SEO is a critical aspect of digital marketing that focuses on optimizing websites for search engine visibility and performance. In this comprehensive guide, we’ll explore the fundamentals of Technical SEO, the services provided by Technical SEO consultants, and the importance of investing in Technical SEO for businesses. Understanding Technical SEO Technical SEO encompasses a...