Before we dive into the major eCommerce platforms we need to differentiate between two important features of any product friendly CMS. Monolith vs. Headless. Consider the costs and benefits of headless CMS compared to a legacy eCommerce monolithic architecture.
That being said, many of the major eCommerce platforms could be considered Monoliths when you consider the one-stop-shop features they offer. While monolith models can be fast out of the gate, they can offer serious bottlenecks at scale. Here are some of the major eCommerce platforms for SEO that businesses are using in Canada.
This feature-rich eCommerce platform can feel overwhelming. That is because of how powerful and SEO-friendly Magento websites can be. From product-specific sitemaps to enhanced e-commerce tracking features, the faster loading time and advanced reporting that is available out of the box make its hefty price tag the only downside to this CMS.
Known for its flexibility and customization potential, this is a powerful CMS that comes with an active developer community as well as unshakable security features, offering regular patches and updates for the platform. For growing your website at scale, this is definitely one of the best options if you can afford a professional developer.
Considered the new kid on the block, the Salesforce team has grown in strength and practical integration enhancements, recently acquiring Slack into its software family. Aside from the limitless potential of that partnership, this eCommerce platform is great for segmenting customer information. With simple accessibility and collaboration features, it’s a no brainer for larger eCommerce sites with managing sales teams.
While certainly not the cheapest on this list, the Oracle platform offers a wide array of eCommerce features that are tailored to ongoing optimization. The ability to conduct A/B split tests, optimizing for conversions and global marketing capabilities this robust and user-friendly solution is trusted by big brands like Walmart for their growth strategy.
Adobe Commerce Cloud
The ACC eCommerce product can be described as “an end-to-end platform to manage, personalize, and optimize commerce experiences”. Taking into consideration all the other benefits already included in this one, the focus on personalized experiences and remote accessibility are what make Adobe Commerce Cloud appealing.
Shopify Plus & Advanced Shopify work on a business model that taxes you as your eCommerce sales grow. While offering unlimited staff accounts and lower transaction fees, access to exclusive and faster API calls are only useful until the scale reaches beyond their service or support. Eventually, the growth of eCommerce sites demands they move on to monolithic solutions such as Magento or Drupal.
One of the only open-source and free platforms for a viable eCommerce website, there is no technical knowledge required to use this easy-to-use eCommerce CMS. With features like multi-store management from a single dashboard, exploring the features of Open Cart can be comparable to other eCommerce solutions. If you are looking for customization or SEO optimization at scale, Open Cart can feel as limited as Shopify in many respects.
Want to know which eCommerce is best for your business?
Each platform has unique advantages and disadvantages based on point-of-sale integrations as well as third-party tracking tools. Where companies like Shopify thrive at providing a simple, consistent eCommerce platform they can miss the mark on enhanced SEO or tracking features. There are plenty of issues that can be overlooked when building an online store so make sure there is confidence in the final decision.
It is estimated that by 2022, voice search shopping is expected to reach USD 40 billion with more than 30% of US internet users using voice-based assistance to check product information. Understanding this, it is important to leverage voice search to improve the accessibility of your FAQ section. By utilizing this organic traffic there will be more opportunities for conversions — so having a clean UX in the FAQ section is important.