In relation to Google and search engines, User Flows are the measurement of relative volumes of traffic from different sources (such as search engines, and paid ads) within the same dimension. This can be useful for identifying if one traffic source is outperforming others on a page-by-page basis. Using Google Analytics, you can access User...

In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated...

A meaningful FAQ Section is one of the most important components of a successful eCommerce website. Every FAQ should contain relevant, user-focused information that helps solve a problem or answer a question. In the best-case scenarios, we have data to support the questions being asked, allowing for more specific topic clusters to group users as...

One of the most important components of a successful eCommerce website is a meaningful FAQ Section. Let’s assume you have found a platform to optimize an eCommerce store that sells physical products. If those products contain enough information to help a customer decide, then you have already started on the right path to optimizing your...