Why do we use a site map? A site map (or sitemap) is the list of pages of a web site that are accessible to web crawlers or customers. Typically organized in hierarchical fashion, the site map defines the importance of key pages so Google knows how often to crawl them. For example, if you have...

Tips from Google Can you show me some previous work and results? This is the first question you should ask when interviewing potential SEOs. Have they had success in the past? What types of challenges have they overcome? Ask for concrete examples and you will save a lot of time later on when you find...

Help! I want to switch to WordPress. It’s not a secret that building a website has become easier in the last 10 years. With the growth of responsive web pages, the overhead for design and hard coding is often overlooked. What seems like a functional website has become the subject of bootstrapping, stealing WordPress code...

Should I try YP Dine? In the 1990s it was common practice for Canadians to locate business information in a very inefficient way– reading a giant book that was updated every year. This was a pretty good money maker for advertisements and made sense at the time– if a business wanted to be noticed by...

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. In Canada eCommerce companies like Shopify are simple for getting started, but their overall value starts to fade when your business lifts off toward critical mass. Starting an eCommerce can be as easy as...

A website migration requires attention to detail, combing through redirects for all of your old URLs to new pages while reducing any negative impact on organic search rankings that can be triggered by upgrading or applying SSL to your site. When website migrations are in place there are several benefits: Customers can still reach your...