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Optimizing eCommerce Businesses since 2016The Healthcare Industry is heavily regulated when it comes to digital marketing in the USA and Canada. In order to protect the sensitive private data of individuals, there are specific restrictions and procedures that provide standardized best practices for websites or applications. Any medical or healthcare website must consider industry compliance, GDPR, Accessibility and data […]
The term ePHI (electronic PHI) includes any patient information that is stored or shared electronically, typically managed by Hospitals or medical practice data collection that falls under Protected Health Information (PHI) policies. These policies can also apply to medical websites that collect personal data during the acquisition process. The root term PHI can be interchangeably […]
The Healthcare Industry is heavily regulated when it comes to digital marketing in the USA and Canada. In order to protect the sensitive private data of individuals, there are specific restrictions and procedures that provide standardized best practices for websites or applications. Any medical or healthcare website must consider the collection of Protected Health Information […]
Before the dawn of search engine marketing, a keyword search was traditionally a substitute for a subject search when the reader did not know the subject heading. It is also useful to substitute information when there is only an incomplete title or author available. Guided Keyword search refers to the inclusion of fields or search […]
A lot of basic user journeys start with a landing page, homepage, product page or service page that leads to the completion of a form. With mobile and voice search dominating the beginning of many user journeys, it is important to consider user intent when designing landing pages. Understanding User Intent vs. User Journey While […]
In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated […]