When using the term “Audience” in search engine marketing it typically relates to the cookies and other meta data collected to identify shoppers or users looking for information. Using tools for tracking audiences such as The Audiences report in Google Analytics, you can enable features that allow you to tag and group together a combination...

PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...

Technical SEO is a critical aspect of digital marketing that focuses on optimizing websites for search engine visibility and performance. In this comprehensive guide, we’ll explore the fundamentals of Technical SEO, the services provided by Technical SEO consultants, and the importance of investing in Technical SEO for businesses. Understanding Technical SEO Technical SEO encompasses a...

What is Cost-per-click (CPC) and what does it mean in AdWords reports? The easiest way to define CPC is the number that represents the cost for the advertiser every time someone or something clicks on the ad. Typically any Paid Search Strategy will have a target CPC in mind before a new campaign starts to...

When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with the search engines. On-Page SEO is an important element in earning organic traffic, as well as links. These are organic signals that help the algorithm...

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. In Canada eCommerce companies like Shopify are simple for getting started, but their overall value starts to fade when your business lifts off toward critical mass. Starting an eCommerce can be as easy as...