Before the dawn of search engine marketing, a keyword search was traditionally a substitute for a subject search when the reader did not know the subject heading. It is also useful to substitute information when there is only an incomplete title or author available. Guided Keyword search refers to the inclusion of fields or search...

A lot of basic user journeys start with a landing page, homepage, product page or service page that leads to the completion of a form. With mobile and voice search dominating the beginning of many user journeys, it is important to consider user intent when designing landing pages. Understanding User Intent vs. User Journey While...

In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated...

A Product Listing Page (PLP) serves as the digital storefront of an e-commerce website, presenting users with a curated selection of products tailored to their preferences and needs. Whether accessed through category navigation or search queries, PLPs play a pivotal role in guiding users along their purchasing journey and facilitating seamless product discovery. As integral...

An online store can be any website or application where goods or services are sold over the internet. From Skip the Dishes to the Apple Store, each one of these platforms meet the criteria for “online store” and can be considered eCommerce. But what is the difference between eCommerce and an online shop? While these...

SEO Checklists are process templates that direct the implementation of strategy and optimization. AHREFs provide a great example of some SEO Checklists for different factums of improvement. SEO Basics Checklist Set Up Google Search ConsoleSet up Bing Webmaster ToolsSet up Google AnalyticsInstall an SEO pluginCreate and Submit SitemapCreate a robots.txt file The most important part...