Before the dawn of search engine marketing, a keyword search was traditionally a substitute for a subject search when the reader did not know the subject heading. It is also useful to substitute information when there is only an incomplete title or author available. Guided Keyword search refers to the inclusion of fields or search...

In relation to Google and search engines, user intent is the most important factor when trying to rank for a product or service keyword online. In the early days of Google SEOs would use backlinks and plain text updates to rank for specific keywords. Now that search engines have become more sophisticated, they have incorporated...

Safe Search is designed to prevent users from having explicit, pornographic, violent, or gorey content shown to them on the search results page. The Safe Search filters provide users with the choice to enable features that filter explicit content from appearing in the search results. When eCommerce websites or web publishers have products that are...

When someone uses the term Call to Action (CTA) in marketing they are referring to the copy that explicitly instructs or sometimes cleverly leads an individual to follow an intended action. The best CTA’s are well written directives used to drive marketing campaigns, encouraging people outside of the website to click on ads or search...

A Product Listing Page (PLP) serves as the digital storefront of an e-commerce website, presenting users with a curated selection of products tailored to their preferences and needs. Whether accessed through category navigation or search queries, PLPs play a pivotal role in guiding users along their purchasing journey and facilitating seamless product discovery. As integral...

The General Data Protection Regulation (GDPR) is a recent European Union privacy protection law that went into effect on May 25th, 2018. It is considered by some as the most important regulatory change in data privacy for the last two decades, to which it replaced the Data Protection Directive of 1980 which was outdated. Both...