What are eCommerce Enhanced Analytics?

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform.

Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth. 

The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping Analysis reports provide data insights for different events related to shopping activity such as page views, adding or removing items from shopping carts, initiated, abandoned and completed transactions.

Having clear Product Attribution data helps undertstand which interactions with your business are driving sales, customer acquisition or bottlenecks in the funnel.

Enhanced Analytics Benefits

Enable Enhanced eCommerce by implementing Universal Analytics on your website and enabling the Enhanced Ecommerce function for Individual Views.