As the growth of eCommerce in Canada continues, so do the problems that can arise if search marketing fundamentals are overlooked during the development and growth process. Thanks to consumer friendly platforms like Shopify who provide ease of access for getting a website started, there is a surge of business in Canada with new companies...

Before we dive into the major eCommerce platforms we need to differentiate between two important features of any product friendly CMS. Monolith vs. Headless. Consider the costs and benefits of headless CMS compared to a legacy eCommerce monolithic architecture. That being said, many of the major eCommerce platforms could be considered Monoliths when you consider...

No matter what services or products you provide, any eCommerce website is going to need to select a payment gateway & methods of accepting payment 50% of customers will abandon their purchase if they don’t see their preferred payment system available. The advantages of these alternative payment processes include: Convenience: Fewer barriers to paying for...

The company that registers your domain name is called a registrar. This means that they are authorized to buy and sell domains on the internet to customers for personal or business use. Registrars charge a fee for “keeping the domain” that can be moderated by the length of your renewal or other options tied with...

A conversion is the measure of a completed activity, online or offline that when activated is a measurable key performance indicator of an intended target action or behaviour. Put simply, it is the completion of any activity on a website that is important to the success of the business. It could be a transaction, a...

Before the advent of the internet, smartphones and daily digital engagements for messaging or opening doors there was no practical or financially viable way to measure broad behaviours of people or contextualize captured data into actionable, measurable insights. Consumer attitudes and behaviour are an essential part of any product consideration. This is especially true for...