Should I try YP Dine? In the 1990s it was common practice for Canadians to locate business information in a very inefficient way– reading a giant book that was updated every year. This was a pretty good money maker for advertisements and made sense at the time– if a business wanted to be noticed by...
With the New Year just around the corner, Google continues to update algorithm changes, to wrap up 2016. Google’s new AI, Rank Brain has set the standard for search queries, using machine learning to better understand and predict better results. It goes without saying that user experience on a website is first and foremost in modern SEO, Google...
What is SEO? When you hear the term SEO, it is likely that someone is talking about Search Engine Optimization, which is the tactical analysis of search rankings, why pages appear where they do and what factors influence their visibility. Currently there are over 200 factors in the search algorithm, with over 3000 updates annually. While the myth that SEO IS DEAD constantly re-appears on popular...
What is a WYSIWYG Editor? A WYSIWYG Editor (or What You See Is What You Get) is a common term used for simplifying a content management system so that the edited form is similar to the final product. These types of editors are popular because the user interface is easy to use, leveraging visual elements such...
Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a website’s legitimacy, making it one of the most important steps for improving web rankings. Despite efforts from Google to improve...
As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. In Canada eCommerce companies like Shopify are simple for getting started, but their overall value starts to fade when your business lifts off toward critical mass. Starting an eCommerce can be as easy as...
