When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with the search engines. On-Page SEO is an important element in earning organic traffic, as well as links. These are organic signals that help the algorithm...

What is it? Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding upon the “card” motifs that are familiar with many products in the Google suite, Material Design makes intentional...

Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a website’s legitimacy, making it one of the most important steps for improving web rankings. Despite...

The purpose of an on page optimization strategy is to develop keyword research supporting a topic consistent with your targeted audience. While search engines have evolved from keyword-centric algorithms, the AI that determines ranking factors is still a robot, not a human, and therefore your company must follow Google’s guideline process to satisfy the crawlers....