Springboard previously had success relying on Wix for its website but it lacked the features necessary to market the brand. When Springboard reached out to lionEater we provided a marketing strategy that tackled Canadian Grant & Funding search terms related to organic traffic without relying on high cost-per-click keywords. Following our integrated approach, a strategy was guided by search marketing to ultimately win those keywords using organic search.

Learn more about SpringBoard Grants and how they achieved success migrating to our hosted solutions with enhancements for SEO.

Our digital web migration approach provided an affordable solution for local business SpringBoard Grants to access advanced SEO features and break away from the constraints of Wix.

Understanding the client specializations such as federal, provincial, and municipal grants we were able to capitalize on the SME search journey in Ontario.

This resulted in increasing organic visibility with prospective customers across the Kawartha Lakes and Peterborough area who had not yet discovered SpringBoard Grants online — growing customer awareness and word of mouth outside of Toronto.

After implementing Technical SEO best practices during our Wix to Wordpress migration we achieved keyword ranking across the board for grant terms, local funding options, and federal programs for small businesses.

The previous design focused heavily on content to drive traffic to the contact form.

We approached the site architecture a little differently, creating specific silos for each type of grant.

This allowed for a more cohesive flow into the contact form. Once we attached attribution and analytics, we could measure the demand and success of each service better than before.

This allows for the feedback loop required to apply eCommerce optimization.