When using the term “Audience” in search engine marketing it typically relates to the cookies and other meta data collected to identify shoppers or users looking for information. Using tools for tracking audiences such as The Audiences report in Google Analytics, you can enable features that allow you to tag and group together a combination...

PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...

Technical SEO is a critical aspect of digital marketing that focuses on optimizing websites for search engine visibility and performance. In this comprehensive guide, we’ll explore the fundamentals of Technical SEO, the services provided by Technical SEO consultants, and the importance of investing in Technical SEO for businesses. Understanding Technical SEO Technical SEO encompasses a...

Why do we use a site map? A site map (or sitemap) is the list of pages of a web site that are accessible to web crawlers or customers. Typically organized in hierarchical fashion, the site map defines the importance of key pages so Google knows how often to crawl them. For example, if you have...

Social signals are contextual to the time frame when the content was shared, the medium used (i.e, Tweeted content, Google Plus shares, embedded content, social share plugins) and the share momentum (how many people tweeted the content from the time it was posted) adding up to a complicated mess of social noise. How relevant and useful...

Help! I want to switch to WordPress. It’s not a secret that building a website has become easier in the last 10 years. With the growth of responsive web pages, the overhead for design and hard coding is often overlooked. What seems like a functional website has become the subject of bootstrapping, stealing WordPress code...