No matter what services or products you provide, any eCommerce website is going to need to select a payment gateway & methods of accepting payment 50% of customers will abandon their purchase if they don’t see their preferred payment system available. The advantages of these alternative payment processes include: Convenience: Fewer barriers to paying for...

A conversion is the measure of a completed activity, online or offline that when activated is a measurable key performance indicator of an intended target action or behaviour. Put simply, it is the completion of any activity on a website that is important to the success of the business. It could be a transaction, a...

Before the advent of the internet, smartphones and daily digital engagements for messaging or opening doors there was no practical or financially viable way to measure broad behaviours of people or contextualize captured data into actionable, measurable insights. Consumer attitudes and behaviour are an essential part of any product consideration. This is especially true for...

When using the term “Acquisition” in search engine marketing, typically it relates to the actions and sign-up, purchase, or contact events collected to identify prospective customers. Ideally, there are connections between the internet and reaching out to customers for qualifying these events into a CRM or customer database that are measured against goals in the...

When using the term “Audience” in search engine marketing it typically relates to the cookies and other meta data collected to identify shoppers or users looking for information. Using tools for tracking audiences such as The Audiences report in Google Analytics, you can enable features that allow you to tag and group together a combination...

PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...