Technical Debt (also known as design debt or code debt) is the implied cost of additional rework when taking shortcuts during development. One of the easiest examples of this is choosing easy (limited) solutions instead of using a better approach that would take longer. The longer a company waits to address their technical debt, the...

A product detail page (PDP) constitutes an integral component within the architecture of an eCommerce online shop, serving as a dedicated web page that offers an exhaustive exposition of a particular product or category. Beyond mere elucidation of product specifications, the information encapsulated within PDPs assumes dual significance: it not only facilitates informed decision-making on...

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth.  The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping...

A conversion is the measure of a completed activity, online or offline that when activated is a measurable key performance indicator of an intended target action or behaviour. Put simply, it is the completion of any activity on a website that is important to the success of the business. It could be a transaction, a...

Before the advent of the internet, smartphones and daily digital engagements for messaging or opening doors there was no practical or financially viable way to measure broad behaviours of people or contextualize captured data into actionable, measurable insights. Consumer attitudes and behaviour are an essential part of any product consideration. This is especially true for...

When using the term “Acquisition” in search engine marketing, typically it relates to the actions and sign-up, purchase, or contact events collected to identify prospective customers. Ideally, there are connections between the internet and reaching out to customers for qualifying these events into a CRM or customer database that are measured against goals in the...