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Digital Performance Marketing Blog & Definitions for SEM

Explore our blog content and learn about search engine optimization, paid search, and digital marketing related topics.

Should I try YP Dine? In the 1990s it was common practice for Canadians to locate business information in a very inefficient way– reading a giant book that was updated every year. This was a pretty good money maker for advertisements and made sense at the time– if a business wanted to be noticed by...
What is SEO? When you hear the term SEO, it is likely that someone is talking about Search Engine Optimization, which is the tactical analysis of search rankings, why pages appear where they do and what factors influence their visibility. Currently there are over 200 factors in the search algorithm, with over 3000 updates annually. While the myth that SEO IS DEAD constantly re-appears on popular...
What is a WYSIWYG Editor? A WYSIWYG Editor (or What You See Is What You Get) is a common term used for simplifying a content management system so that the edited form is similar to the final product. These types of editors are popular because the user interface is easy to use, leveraging visual elements such...
Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a website’s legitimacy, making it one of the most important steps for improving web rankings. Despite efforts from Google to improve...
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