As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth.  The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping...

One of the biggest risks when starting an online business is underestimating your competitors marketing budgets. The eCommerce SEO costs can also catch new businesses off guard when they underestimate the complexity of running a successful online store. In Canada the cost of running an eCommerce website likely involves companies like Shopify or Magento, but...

Technical SEO is a critical aspect of digital marketing that focuses on optimizing websites for search engine visibility and performance. In this comprehensive guide, we’ll explore the fundamentals of Technical SEO, the services provided by Technical SEO consultants, and the importance of investing in Technical SEO for businesses. Understanding Technical SEO Technical SEO encompasses a...

Although it is not required to set up Search Console to begin promoting your website on Google it certainly helps. Crawlers will discover new domains regardless if Analytics or Google Search Console are set up but the owner of the website will be blind to any issues that may arise with their organic search visibility....

Why name algorithms after birds? Google has an affinity for naming their algorithm updates (that often cause chaos and stress for business owners) after cute, fuzzy animals. Hummingbird is no different. Introduced in the fall of 2013, the Google Hummingbird algorithm has been used to improve search queries, specifically personal search results that are catered for...

Why do we use a site map? A site map (or sitemap) is the list of pages of a web site that are accessible to web crawlers or customers. Typically organized in hierarchical fashion, the site map defines the importance of key pages so Google knows how often to crawl them. For example, if you have...