Optimizing eCommerce Businesses since 2016The purpose of an on page optimization strategy is to develop keyword research supporting a topic consistent with your targeted audience. While search engines have evolved from keyword-centric algorithms, the AI that determines ranking factors is still a robot, not a human, and therefore your company must follow Google’s guideline process to satisfy the crawlers. Improvements to On-Page SEO results in dramatic changes for ranking when it is done correctly. Typically people refer to these elements as “SEO tags” outside of the marketing world.