Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a website’s legitimacy, making it one of the most important steps for improving web rankings. Despite efforts from Google to improve...

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. In Canada eCommerce companies like Shopify are simple for getting started, but their overall value starts to fade when your business lifts off toward critical mass. Starting an eCommerce can be as easy as...

A website migration requires attention to detail, combing through redirects for all of your old URLs to new pages while reducing any negative impact on organic search rankings that can be triggered by upgrading or applying SSL to your site. When website migrations are in place there are several benefits: Customers can still reach your...