When using the term “Acquisition” in search engine marketing, typically it relates to the actions and sign-up, purchase, or contact events collected to identify prospective customers. Ideally, there are connections between the internet and reaching out to customers for qualifying these events into a CRM or customer database that are measured against goals in the...

When using the term “Audience” in search engine marketing it typically relates to the cookies and other meta data collected to identify shoppers or users looking for information. Using tools for tracking audiences such as The Audiences report in Google Analytics, you can enable features that allow you to tag and group together a combination...

PPC allows new businesses to advertise within search engine results, often appearing similar to organic listings with small markers indicating “AD” beside the result. Businesses set daily budgets and rules for target keyword bidding processes, paying either each time their ad is clicked (CPC or pay per click) or during broader opportunities determining when an...

It’s a funny story how the name of our agency came to be. In a beer-drenched bar basement downtown Burlington, ON a few co-workers and ex-musicians were having pints and throwing darts when the idea came to start lionEater, which advanced into man-eating-lions and a bunch of other references that have grown home with our...

Technical SEO is a critical aspect of digital marketing that focuses on optimizing websites for search engine visibility and performance. In this comprehensive guide, we’ll explore the fundamentals of Technical SEO, the services provided by Technical SEO consultants, and the importance of investing in Technical SEO for businesses. Understanding Technical SEO Technical SEO encompasses a...

Although it is not required to set up Search Console to begin promoting your website on Google it certainly helps. Crawlers will discover new domains regardless if Analytics or Google Search Console are set up but the owner of the website will be blind to any issues that may arise with their organic search visibility....