Introduction to Customer Experience Management (CXM) In the modern business landscape, Customer Experience Management (CXM) has emerged as a critical strategy for companies aiming to thrive in a highly competitive market. CEM entails the deliberate orchestration and optimization of every interaction a customer has with a brand across various touchpoints throughout their journey. These interactions...

Modern Challenges of Accessible Web Experiences In an era dominated by digital interactions, the concept of accessibility holds unprecedented significance. Imagine navigating the vast landscape of the internet, only to encounter barriers that impede your ability to access vital information or services. For individuals with disabilities, this scenario is all too familiar. However, amidst the...