Search Engine Optimization begins with Content & On-Page Optimization
Improving the quality and value of business related content targeting action specific key phrases begins with something SEOs like to call On-Page Optimization. This includes optimizing the user experience, page design, load speed, keyword use, meta data (titles + descriptions), and technical mark-ups that provide useful meta data for Google and Bing.
- Technical SEO – creating and optimizing content for creative search opportunities including local search, organic map placement, video optimization, image optimization, shopping optimization and others. This technical markup includes rel=author, schema.org, rich snippets and other annotations visible in the search results page. We also analyze the sitemap, directives and robots.txt files to check for conflicts.
- Content Marketing – By developing engaging, user focused content is the safest way to naturally build relevant links, grow a broader niche audience and eventually get a return on investment by attracting quality web traffic that generates new customer leads. Growing the focus, depth and quality of the web content across your website produces assets that attract market targeted mobile searchers, web influencers and social sharers instrumental in any digital success story.
- Analytics – Without great analytics to provide data for optimization there is no reliable measure of success. By checking the implementation of tracking codes we can begin designing and growing systems for measuring key indicators of performance during our optimization process. This helps track where new opportunities exist and when mistakes have taken a campaign off course.
- Site accessibility – Our team takes the time to ensure that your web property is ready for search engines to understand. We analyze the website’s crawl-ability and check for optimal settings for search engines and user experience adhering to WCAG guidelines for Accessible Design.
Maybe you need us a little bit, maybe you need us a lot.
We book monthly time slots in blocks of 10 hours so you can request as much time for your business solutions.