What is Google Now?

Google Now includes voice search and commands, Now cards, and predictions made by Google’s intelligent personal assistant. This tool is similar to offerings by other major tech companies such as Apple’s Siri and Microsoft’s’ Cortana. Google Now uses a natural language user interface to make recommendations, perform actions and answer questions by integrating with web services such as Google search. Based on search history and habits, Google can pro-actively deliver information in real time. This system leverages Google’s Knowledge Graph project, which uses big data and AI to infer semantic meaning, ultimately providing the most relevant results.

Example of Google Card for voice query “Who is Lion Eater?”


Specialized cards for Google Now include:

  • Events
  • Event reminders
  • Flights
  • Friends’ birthdays
  • Hotels
  • Nearby attractions
  • Nearby events
  • Nearby photo spots
  • New albums/books/video games/TV episodes
  • News topic
  • Next appointment
  • Packages
  • Activity summary (walking/cycling)
  • Birthday
  • Boarding pass
  • Concerts
  • Currency
  • Developing story and breaking news
  • Parking location
  • Places
  • Product listing
  • Public alerts
  • Public transit
  • Research topic
  • Restaurant reservations
  • Sports
  • Stocks
  • Time to home
  • Time reminders
  • Location reminders
  • Weather
  • Website update
  • What to watch
  • Movies
  • Traffic and transit
  • Translation

Google recently announced at Google I/O 2016 its new intelligent personal assistant, Google Assistant, which can engage in two-way dialogue with the user.


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