One of the buzzwords in modern marketing, the term Growth Hacker refers to using digital marketing tools to perform powerful experimentation across multiple marketing channels such as social, paid ads and organic search. Requiring less time and resources than traditional marketing, Growth Hacking leverages the power of analytics, search engine optimization and A/B to achieve a rapid growth benchmark, such as increasing leads or inquiries.
Typically a Growth Hacker will build a strategy by creating multiple sets of persuasive copywriting experiments, identifying marketing trends and highly personalized e-mail copy testing. Data based results guide the process of Growth Hacking which can increase conversions, user engagement and online revenue. Growth hackers introduce a company to every potential marketing tactic and as many ideas as possible in order to optimize for growth.