What does a regular search query on Google look like?

A search query or “Google Search” is the abstraction of a set of words, sometimes referred to as a string that is sent through any type of sorting algorithm and return information relevant to the search. In the case of Google, which now handles the majority of search queries, PageRank was the name of their first the search algorithm. Developed by Google founders Larry Page and Sergey Brin. PageRank is still the foundation of Google’s current algorithm.

Depending on the type of product or service you are looking for SEO’s use different terminology to describe the search query. Since SEO’s apply science to search marketing, we can break down search queries into the following types:


You know what you want, you are just asking for Google’s help to find it. Sounds redundant? Every search you type in the address bar is a navigational search, lacking the advanced features of informational and transactional search queries.


Similar to navigational search but with a much broader reach due to the advanced features, such as autocomplete and search suggestions that come with informational queries. A good example are research oriented Google queries that return with search suggestions about a topic, product or event.


transactional search is defined by performing a certain search action, such as finding a pizza, ordering food, or finding a hotel. Usually people typing these queries know what they want, so they typically involve the most competitive and lucrative keywords.

The same rules in regular search apply to branded search, with the exception that branded search is pretty much free traffic. Working with a captive audience, allowing for less ambiguity between product offerings.