A meaningful FAQ Section is one of the most important components of a successful eCommerce website. Every FAQ should contain relevant, user-focused information that helps solve a problem or answer a question. In the best-case scenarios, we have data to support the questions being asked, allowing for more specific topic clusters to group users as...

One of the most important components of a successful eCommerce website is a meaningful FAQ Section. Let’s assume you have found a platform to optimize an eCommerce store that sells physical products. If those products contain enough information to help a customer decide, then you have already started on the right path to optimizing your...

Before the development of application programming interfaces (APIs) and headless web development for eCommerce products, the average content management system (cms) would follow what is referred to as Monolithic Architecture. These Monolithic eCommerce systems are still used today and continue to have advantages compared to a Headless CMS. From a business perspective, monolithic architecture is...

As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth.  The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping...

One of the biggest risks when starting an online business is underestimating your competitors marketing budgets. The eCommerce SEO costs can also catch new businesses off guard when they underestimate the complexity of running a successful online store. In Canada the cost of running an eCommerce website likely involves companies like Shopify or Magento, but...

As the growth of eCommerce in Canada continues, so do the problems that can arise if search marketing fundamentals are overlooked during the development and growth process. Thanks to consumer friendly platforms like Shopify who provide ease of access for getting a website started, there is a surge of business in Canada with new companies...