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eCommerce FAQ
Before the development of application programming interfaces (APIs) and headless web development for eCommerce products, the average content management system (cms) would follow what is referred to as Monolithic Architecture. These Monolithic eCommerce systems are still used today and continue to have advantages compared to a Headless CMS. From a business perspective, monolithic architecture is...
As the growth of eCommerce in Canada continues, so do the fundamentals of the technical web services that power each platform. Enhanced eCommerce Analytics allow for clear attribution models to illustrate conversion paths, performance gaps and opportunities for growth.  The most important features of ehanced analytics is mapping out shopping and purchasing behaviour. The Shopping...
One of the biggest risks when starting an online business is underestimating your competitors marketing budgets. In Canada the cost of running an eCommerce website likely involves companies like Shopify or Magento, but the real costs appear on the road toward critical mass. Considerations for merchant payment platforms, e-commerce domain hosting, analytics tracking, and the...
As the growth of eCommerce in Canada continues, so do the problems that can arise if search marketing fundamentals are overlooked during the development and growth process. Thanks to consumer friendly platforms like Shopify who provide ease of access for getting a website started, there is a surge of business in Canada with new companies...
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