Contents
- 1 #StPatricksDay Marketing 2016
- 1.1 SPORTS Marketing #StPatricksDay
- 1.2 NASCAR #StPatricksDay
- 1.3 POLITICS #StPatricksDay
- 1.4 ENTERTAINMENT #StPatricksDay
- 1.5 CREATIVE #StPatricksDay
- 1.6 The Department of Defense #StPatricksDay
- 1.7 TRUMP #StPatricksDay
- 1.8 Canada’s Twitter Account #StPatricksDay
- 1.9 American Airlines #StPatricksDay
- 1.10 Travel Agency in Canada #StPatricksDay
- 1.11 Coca Cola WTF #StPatricksDay
- 1.12 And then the just plain ridiculous.
- 1.13 Mashable #StPatricksDay
#StPatricksDay Marketing 2016
Holiday Marketing hashtags can be a frenzy, in a crazy industry full of spammy and knee-jerking tactics to get you to remember some schmucks brand. For companies that don’t need the lame publicity, sometimes brands will go for the punch anyway. Here are some of the best (and worst) Tweets using #StPatricksDay as a hash tag in an attempt to win at social media marketing.
SPORTS Marketing #StPatricksDay
I wonder if some of these brands use the same agency? Similar style, message, and delivery. Hmmm.
A great video showcasing #StPatricksDay promo’s for the NBA Antonio Spurs
#StPatricksDay ? Game Day ?https://t.co/guRmIO0PlT
— San Antonio Spurs (@spurs) March 17, 2016
Sports seemed to dominate the greatest #StPatricksDay content on Twitter.
Happy #StPatricksDay! pic.twitter.com/FCzJoQFVvg
— Chicago Blackhawks (@NHLBlackhawks) March 17, 2016
Happy #StPatricksDay to the CHIRISH! pic.twitter.com/BWQUXUL2dQ
— Chicago Bears (@ChicagoBears) March 17, 2016
Happy #StPatricksDay! pic.twitter.com/imJwa9jspS
— Carolina Panthers (@Panthers) March 17, 2016
Happy #StPatricksDay! ? pic.twitter.com/dssZlrVV3x
— Houston Texans (@HoustonTexans) March 17, 2016
NASCAR #StPatricksDay
Happy #StPatricksDay, #NASCARnation! pic.twitter.com/EZkEZuVNyO
— NASCAR (@NASCAR) March 17, 2016
POLITICS #StPatricksDay
AMERICAN DEMOCRATS:
Happy #StPatricksDay! ? pic.twitter.com/8KCKO4cKUt
— The Democrats (@TheDemocrats) March 17, 2016
ENTERTAINMENT #StPatricksDay
MARVEL
Kiss me, I’m green. #StPatricksDay pic.twitter.com/ibYWZUQGgR
— Marvel Entertainment (@Marvel) March 17, 2016
Marvel is a great example of using Social Media Marketing effectively. The amount of shares and likes, increased engagement, and cleverness of a simple Incredible Hulk post can make the difference between a winning and losing brand. DC Comics, what happened?
Happy St. Patrick’s Day, from our universe to yours! Did you wear your green today? pic.twitter.com/rI7z59Bbja
— DC Comics (@DCComics) March 17, 2016
A little less creative and clever than Marvel, but this ensemble of DC’s lamest Superhero franchise (Green Lantern) still looks clean and well designed (We should expect this from one of the leading Comic Publishers) but lacks the edge that Marvel is touting. DC Fans showcase their loyalty, with an increased amount of likes and shares than their Marvel counterparts.
Honorable Mentions (and Strange #StPatricksDay misses)
CREATIVE #StPatricksDay
Tell us where the four-leaf clover is hiding for the chance to #WIN a £10 voucher! #StPatricksDay pic.twitter.com/dkYmcAow6Y
— Aldi Stores UK (@AldiUK) March 17, 2016
This is a perfect example of engaging social media content, but it doesn’t get people sharing your post. A creative solution to get noticed using #StPatricks.
The Department of Defense #StPatricksDay
From us here at the #DoD, Happy #StPatricksDay! Top o’ the mornin’ to ya – pic.twitter.com/Ey9JtbFs93
— U.S. Dept of Defense (@DeptofDefense) March 17, 2016
Not sure why the Department of Defense needs to Tweet on St. Patricks Day, if they were our client we wouldn’t be posting this. A green on green design, we don’t think “creativity” or worthwhile content when this image hijacks a Twitter newsfeed. Sometimes its better to hold off.
TRUMP #StPatricksDay
Wishing our colleagues @TrumpDoonbeg a wonderful #StPatricksDay ! pic.twitter.com/H4c1ClrE1l
— Trump Scotland (@TrumpScotland) March 17, 2016
As great as this graphic appears, the content seems too exclusive to be useful on Social Media. How do they expect something like this to go viral? And why only wishing their colleagues a Happy St. Patricks day? The message comes off as egotistical, and a bit snubby to us common folk on social media.
Canada’s Twitter Account #StPatricksDay
Canada wishes you a happy #StPatricksDay ! pic.twitter.com/G330oM99uq
— Canada (@Canada) March 17, 2016
For a country with one of the best media campaigns for it’s PM, the Twitter account missed the ball for #StPatricksDay.
Happy #StPatricksDay ☘ https://t.co/1PlXwzQkGK https://t.co/Ffq9FRvCLM
— Vine (@vine) March 17, 2016
American Airlines #StPatricksDay
Cheers to a pinching good time this #StPatricksDay!https://t.co/WVfx9JUcl3
— American Airlines (@AmericanAir) March 17, 2016
If a customer was harassed while waiting in line at the Airport, it won’t be as playful s this cartoon suggests. Not sure what value this adds for the brand. Maybe someone had some green beer today. Not sure a “pinching good time” translates well with customers.
Travel Agency in Canada #StPatricksDay
Top o’ the morning to ya! Happy #StPatricksDay, followers! pic.twitter.com/dfqp5BtjvO
— tripcentral.ca (@tripcentral) March 17, 2016
Not sure what message this is trying to convey. What is engaging about this post? How does it add value to the customer. In this case, a traveller?
Celebrate #StPatricksDay with these 14 @discoverireland tours from @TrafalgarCanada on sale: https://t.co/miGIKz2QQP pic.twitter.com/5n0QjxwLtu
— tripcentral.ca (@tripcentral) March 17, 2016
This seed should have been planted weeks ago in anticipation of the holiday, but maybe not on Twitter. Using #StPatricksDay to sell tours to Ireland is a bit off. Why would someone want to buy anything but beer on St. Patricks Day? How about a giveaway to engage an audience? This is an example of a sales funnel misfire.
Coca Cola WTF #StPatricksDay
Happy St. Patrick’s Day from #CokeJourney! ? Watch full video here: https://t.co/TzNeGhwIdfhttps://t.co/sgcNwadtK1
— The Coca-Cola Co. (@CocaColaCo) March 17, 2016
St. Patty’s? Did a drunken intern put this together? It feels inauthentic and has nothing to do with Coca Cola. Hey guys, word of advice: sometimes it’s better to say less, do less, and spend less. But not if it’s going to look like this.
And then the just plain ridiculous.
WHO ALL SEEN THE LEPRECHAUN, SAY YEAH! #StPatricksDayhttps://t.co/iifckEHW7k
— Complex Pop Culture (@ComplexPop) March 17, 2016
Mashable #StPatricksDay
Celebrate St. Patrick’s Day with an adorable baby leprechaun https://t.co/dtijXCLLOI pic.twitter.com/j8fDH66ekf
— Mashable (@mashable) March 17, 2016
From Rio to Dubai: Landmarks around the world go green for St. Patrick’s Day https://t.co/lCyGEOLGX0 pic.twitter.com/hZGSLnlHSC
— Mashable (@mashable) March 17, 2016
It’s Mashable, they are Social Media Marketing leaders. Of course they are going to put out something worth clicking on.
Want more posts like these? Think we missed something great? Share your examples of Social Media Marketing, and give us a shout on Twitter.