What is Scarcity Marketing? The psychology behind scarcity marketing relies on the principle that people want what other people want, especially when it is difficult to obtain. By imposing uncertainty for the consumer, scarcity marketing invokes a sense of urgency and can increase the … Read More
Strategy, Tactics and Types of Influencers in Marketing Influencer marketing is nothing new. Naturally this type of marketing occurs when customers share positive experiences through word of mouth. It is particularly useful in the real estate market when attracting new clients. … Read More
Small Business Scale Large Business Informational Site Scam That’s a lot of text– but for the sake of this case, we are going to describe this type of scam as the Small Business Informational Scam.