A general glossary of terms in SEO Marketing, common questions and resources for client SEO.

Google Hummingbird Algorithm

What is Hummingbird? Google has an affinity for naming their algorithm updates (that often cause chaos and stress for business owners) after cute, fuzzy animals. Hummingbird is no different. Introduced in the fall of 2013, the Google Hummingbird algorithm has … Read More

What is a Growth Hack?

Growth Hacking One of the buzzwords in modern marketing, the term Growth Hacker refers to using digital marketing tools to perform powerful experimentation across multiple marketing channels such as social, paid ads and organic search. Requiring less time and resources than traditional … Read More

What is a Guest Blog

What is Guest Blogging? Guest blogging is a method of gaining exposure & blog traffic by writing content for other websites. Used as a classic method of link building for niche related blogs, Guest blogging typically works in two ways: … Read More

What is Link Building for SEO

Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a … Read More

What is Material Design?

Material Design Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding upon the “card” motifs … Read More

What is SEO?

What is SEO? When you hear the term SEO, it is likely that someone is talking about Search Engine Optimization, which is the tactical analysis of search rankings, why pages appear where they do and what factors influence their visibility. Currently there are … Read More

Paid vs Organic Traffic

What is the difference between Paid vs. Organic traffic? When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with … Read More

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