Rand Fishkin Starts SparkToro

What is SparkToro? A new company started by Moz co-founder Rand Fishkin that is geared towards software development for mining audience and influencer information. The company aims to provide lists of influencers you can monitor, track for competitive mentions and … Read More

Net Neutrality B2B Marketing

The Effect of Net Neutrality’s Repeal on B2B Marketing Throughout the infancy of the commercial internet in the 1990s and well into its adolescence in the 2000s, the web has pretty much remained a free and open source of information. … Read More

Internet Neutrality Impact on SEO

What is Net Neutrality?   Net neutrality relates to the idea and principle that any Internet Service Provider must treat all data equally, regardless of source, type or destination. What does this mean for businesses and search engine optimization? While … Read More

Pay Per Click Benefits for Small Business

Using Pay Per Click to Boost Business Advertising has changed, but not by much. While print media is seemingly dying, and conventional means such as print marketing become obsolete, the age of data-driven marketing is becoming the standard for any … Read More

The Day the Data Died

Pull out your tin foil hats and sing the blues, Google has essentially killed SEO for beginners looking to use free tools such as Keyword Planner to organize and target their marketing efforts. This news comes to a surprise to … Read More

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