A general glossary of terms in SEO Marketing, common questions and resources for client SEO.
What is Scarcity Marketing? The psychology behind scarcity marketing relies on the principle that people want what other people want, especially when it is difficult to obtain. By imposing uncertainty for the consumer, scarcity marketing invokes a sense of urgency and can increase the … Read More
Growth Hacking One of the buzzwords in modern marketing, the term Growth Hacker refers to using digital marketing tools to perform powerful experimentation across multiple marketing channels such as social, paid ads and organic search. Requiring less time and resources than traditional … Read More
Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a … Read More
What is Google Now? Google Now includes voice search and commands, Now cards, and predictions made by Google’s intelligent personal assistant. This tool is similar to offerings by other major tech companies such as Apple’s Siri and Microsoft’s’ Cortana. Google Now uses … Read More
Material Design Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding upon the “card” motifs … Read More