» Blog

Code to table content fresh off the Internet

 

Our blog is full of helpful tips and horror stories across the Internet. Some great posts we might recommend for someone learning SEO or looking for inspiring case studies about small business success stories.

 

Rand Fishkin Starts SparkToro

Contents1 What is SparkToro?1.1 Rand Fishkin1.1.1 What about the future of Moz?1.1.1.1 The future of Rand?1.1.1.2 A non-profit Project1.1.2 Words of Advice from Rand What is SparkToro? A new company started by Moz co-founder Rand Fishkin that is geared towards … Read More

Intrusive Interstitial Mobile Web

Contents1 Popups Impact SEO1.1 Impossible to close1.2 Spammy for Users1.3 Penalty Risk1.3.1 Conclusion Popups Impact SEO Have you ever logged into a website, start reading and scroll just to be slapped in the face by an interstitial popup? We have, … Read More

Google Hummingbird Algorithm

Contents1 What is Hummingbird?1.1 Knowledge Graph / Cards1.2 Conversational Search1.3 So what’s the difference?1.3.1 How can we know for sure?1.3.2 How to get the most from Hummingbird1.3.2.1 Additional Algorithm Resources What is Hummingbird? Google has an affinity for naming their … Read More

Net Neutrality B2B Marketing

Contents1 The Effect of Net Neutrality’s Repeal on B2B Marketing1.0.0.1 History of Net Neutrality in USA1.1 What the Death of Net Neutrality means for B2B Marketing1.1.1 Content Marketing1.1.2 Influencer Marketing1.1.2.0.0.1 An American Perspective The Effect of Net Neutrality’s Repeal on … Read More

Organic Yelp Review Strategy

Contents1 Google vs. Yelp1.1 Yelp as a search engine1.2 Yelp as a local citation1.3 Yelp as review monopoly1.3.1 Conclusion1.3.1.1 Additional Resources Google vs. Yelp With the importance of reviews on the rise, connecting with third-party services such as Yelp can … Read More

Internet Neutrality Impact on SEO

Contents1 What is Net Neutrality?1.0.1 Risks to Innovation1.1  1.2 Why we need net neutrality1.3 Does Net Neutrality affect me?1.4 Post-Neutrality Portugal1.5 Post-Neutrality New Zealand1.6 Net Neutrality and SEO1.6.1 Internet forever lost1.6.2 The Google Option1.6.3 Conclusion1.6.3.1 Additional resources: What is Net … Read More

WTF Is An Influencer?

Contents1 Influencers: The 21st Century Lemming Herder1.1 So What Is An Influencer?1.2 How Can My Business Leverage An Influencer? Influencers: The 21st Century Lemming Herder   So What Is An Influencer?   Influencer marketing is nothing new, and has been … Read More

Google Releases How To Hire an SEO Video

Contents1 How to hire an SEO by Google1.0.0.1 Can you show me some previous work and results?1.0.0.2 What tools do you use?1.0.0.3 How do you accept payment?1.0.0.4 Do you have experience with Google penalties and how did you overcome them?1.0.0.5 … Read More

Good Places to Guest Post in 2017

Contents1 Best Guest Posting Blogs in 20171.1 Mashable1.2 Social Media Examiner1.3 Read Write Web1.4 Saving Advice1.5 Smashing Magazine1.6 Slashdot1.7 Matador Network1.8 The Huffington Post Best Guest Posting Blogs in 2017 Guest posting is pretty much over in 2017, but like anything … Read More

What is a Growth Hack?

Growth Hacking One of the buzzwords in modern marketing, the term Growth Hacker refers to using digital marketing tools to perform powerful experimentation across multiple marketing channels such as social, paid ads and organic search. Requiring less time and resources than traditional … Read More

What is a Guest Blog

Contents1 What is Guest Blogging?1.0.1 Resources What is Guest Blogging? Guest blogging is a method of gaining exposure & blog traffic by writing content for other websites. Used as a classic method of link building for niche related blogs, Guest … Read More

What is Link Building for SEO

Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a … Read More

What is Material Design?

Contents1 Material Design1.0.1 Resources Material Design Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding … Read More

Google Testing New SERP Layout

Contents1 Google Changes SERP Layout1.1 Sample Google result page in 20161.2 Sample Google result page in 20171.2.1 Hey! This looks ugly. Where is Google going with this?1.2.1.1 Google loves carding Google Changes SERP Layout It’s not uncommon for Google to … Read More

Hootsuite Alternatives for Business

ALTERNATIVES TO HOOTSUITE THAT DON’T SUCK Successfully managing social media presence is without a doubt the biggest challenge for small businesses that are developing a digital marketing strategy. Time and effort is often wasted on logging into multiple social media … Read More

Essential WordPress Plugins for SEO in 2017

Contents1 Essential SEO WordPress Plugins for 20171.1 SEO Sitemap Plugins for WordPress1.1.1 Google XML Sitemaps1.1.2 XML Sitemap & Google News feeds1.2 SEO Performance Plugins for WordPress1.2.1 W3 Total Cache1.2.2 WP Optimize Speed By xTraffic1.2.3 Integrate Google Libraries1.2.4 EWWW Image Optimizer1.2.5 P3 Plugin … Read More

Pay Per Click Benefits for Small Business

Contents1 Using Pay Per Click to Boost Business1.1 Facebook Ads1.2 Instagram Ads1.3 Twitter Ads1.4 Auctions (PPC) vs Storytelling (SEO) Using Pay Per Click to Boost Business Advertising has changed, but not by much. While print media is seemingly dying, and … Read More

What is SEO?

What is SEO? When you hear the term SEO, it is likely that someone is talking about Search Engine Optimization, which is the tactical analysis of search rankings, why pages appear where they do and what factors influence their visibility. Currently there are … Read More

Paid vs Organic Traffic

What is the difference between Paid vs. Organic traffic? When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with … Read More

What is a Google Penalty?

What is a Google Penalty and what does it do? A Google Penalty (or manual review) is the negative impact on search rankings and can range anywhere from a noticeable decrease in visibility to having pages deindexed temporarily until the issue … Read More

What is a Google search?

Contents1 What does a regular search query on Google look like?1.1 Navigational1.2 Informational1.3 Transactional What does a regular search query on Google look like? A search query or “Google Search” is the abstraction of a set of words, sometimes referred to as a string that … Read More

What is Branded Search?

Contents1 What is the difference between basic vs. Branded Search?1.1 Example of Branded Search: What is the difference between basic vs. Branded Search? The term Branded Search is used in search engine marketing to describe a type of search query related to your business. In … Read More

Wix Purchased Domain to New WordPress Host

Contents1 Help! I want to switch to WordPress.1.0.0.1 Lion Lab Archive:1.1 I’ve already built my website in WordPress. Now what?1.2 Easy as 1, 2, 3…1.2.1 Step 1: Login to Wix.com, go to My Sites1.2.2 Step 2: Go to site manager … Read More

On Page SEO

What is On-Page SEO? When you hear the term On-Page SEO, it is likely that someone is talking about the Title and Description tags on the page. These tags are an important element of SEO because they indicate what each page … Read More

WYSIWYG editors

Contents1 What is a WYSIWYG Editor?1.1 Benefits and Drawbacks of WYSIWYG What is a WYSIWYG Editor? A WYSIWYG Editor (or What You See Is What You Get) is a common term used for simplifying a content management system so that the … Read More

The Day the Data Died

Pull out your tin foil hats and sing the blues, Google has essentially killed SEO for beginners looking to use free tools such as Keyword Planner to organize and target their marketing efforts. This news comes to a surprise to … Read More

Marketing SEO in Hamilton

Contents1 Can Hamilton’s newest businesses afford proper digital marketing in the time of Google?1.0.0.1 What are the challenges facing search engine optimization in Hamilton, especially as a field many people still don’t know much about?1.1 Local SEO for Hamilton search1.1.1 O’s Clothes, 150 James Street … Read More

SEO Detectives: Email hunting

Contents1 Internet Detective: Email Searching1.1 Brainstorm before you Email Hunt1.2 Email Hunting on Google1.3 Test E-mail Address1.4 Leverage The Power of LinkedIn (InMail)1.5 Use a Service like EmailHunter Internet Detective: Email Searching Email hunting for addresses can be a headache, … Read More

Impersonal SEO Marketing Tactics

Contents1 Impersonal Marketing Sucks2 Offering Free or Trial Based Services2.0.0.1 Cheap, Impersonal Marketing2.1 Real SEO is:2.1.0.1 More than an invoice.2.2 TOP RANKING WITHIN A CERTAIN TIME LIMIT2.2.1 Massive Search Engine Submissions2.2.2 The Promise of X Amount of Backlinks (or Power … Read More

Knowledge Graph 101

Contents0.0.1 Digesting Knowledge Graph 1011 SEO: A Content Marketing Asset Digesting Knowledge Graph 101   SEO: A Content Marketing Asset Knowledge Graph is the opportunity to grasp page 1 on Google, and successfully display helpful information related to your content … Read More