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Code to table content fresh off the Internet


Our blog is full of helpful tips and horror stories across the Internet. Some great posts we might recommend for someone learning SEO or looking for inspiring case studies about small business success stories.


Intrusive Interstitial Mobile Web

Popups Impact SEO Have you ever logged into a website, start reading and scroll just to be slapped in the face by an interstitial popup? We have, and it’s annoying, not to mention a horrible user experience. With the newly … Read More

Google Hummingbird Algorithm

What is Hummingbird? Google has an affinity for naming their algorithm updates (that often cause chaos and stress for business owners) after cute, fuzzy animals. Hummingbird is no different. Introduced in the fall of 2013, the Google Hummingbird algorithm has … Read More

Net Neutrality B2B Marketing

The Effect of Net Neutrality’s Repeal on B2B Marketing Throughout the infancy of the commercial internet in the 1990s and well into its adolescence in the 2000s, the web has pretty much remained a free and open source of information. … Read More

Organic Yelp Review Strategy

Google vs. Yelp With the importance of reviews on the rise, connecting with third-party services such as Yelp can yield organic visibility when it comes to local search. For smaller less recognized brands, Yelp may be the fastest route to … Read More

Internet Neutrality Impact on SEO

What is Net Neutrality?   Net neutrality relates to the idea and principle that any Internet Service Provider must treat all data equally, regardless of source, type or destination. What does this mean for businesses and search engine optimization? While … Read More

WTF Is An Influencer?

Influencers: The 21st Century Lemming Herder   So What Is An Influencer?   Influencer marketing is nothing new, and has been around for many years before the Internet was commonplace. Do you remember those crazy chain letters in the 90’s? … Read More

What is a Growth Hack?

Growth Hacking One of the buzzwords in modern marketing, the term Growth Hacker refers to using digital marketing tools to perform powerful experimentation across multiple marketing channels such as social, paid ads and organic search. Requiring less time and resources than traditional … Read More

What is a Guest Blog

What is Guest Blogging? Guest blogging is a method of gaining exposure & blog traffic by writing content for other websites. Used as a classic method of link building for niche related blogs, Guest blogging typically works in two ways: … Read More

What is Link Building for SEO

Link Building for SEO Link building is the art of tactfully earning external references called links from niche relevant, reputable websites. In the world of search engine optimization, link building (or link-building, linkbuilding) is a key indicator to search engines of a … Read More

What is Material Design?

Material Design Material Design is a visual language developed in 2014 by Google built on the principles of classic design synthesized with innovation. The philosophy behind Material design is focused on the possibilities of science and technology. Expanding upon the “card” motifs … Read More

Google Testing New SERP Layout

Google Changes SERP Layout It’s not uncommon for Google to make changes to the search engine results page, with a history of testing new SERP layouts. In 2014 Google removed the underlines in hyperlinks from its search results, leaving colour … Read More

Hootsuite Alternatives for Business

ALTERNATIVES TO HOOTSUITE THAT DON’T SUCK Successfully managing social media presence is without a doubt the biggest challenge for small businesses that are developing a digital marketing strategy. Time and effort is often wasted on logging into multiple social media … Read More

Essential WordPress Plugins for SEO in 2017

Essential SEO WordPress Plugins for 2017 With the New Year just around the corner, Google continues to update algorithm changes, to wrap up 2016. Google’s new AI, Rank Brain has set the standard for search queries, using machine learning to better understand and … Read More

Pay Per Click Benefits for Small Business

Using Pay Per Click to Boost Business Advertising has changed, but not by much. While print media is seemingly dying, and conventional means such as print marketing become obsolete, the age of data-driven marketing is becoming the standard for any … Read More

What is SEO?

What is SEO? When you hear the term SEO, it is likely that someone is talking about Search Engine Optimization, which is the tactical analysis of search rankings, why pages appear where they do and what factors influence their visibility. Currently there are … Read More

Paid vs Organic Traffic

What is the difference between Paid vs. Organic traffic? When you hear the term Paid vs. Organic, it is describing the source of the traffic to the website. For example, organic traffic is technically “free”, and is awarded by earning favour with … Read More

What is a Google Penalty?

What is a Google Penalty and what does it do? A Google Penalty (or manual review) is the negative impact on search rankings and can range anywhere from a noticeable decrease in visibility to having pages deindexed temporarily until the issue … Read More

What is a Google search?

What does a regular search query on Google look like? A search query or “Google Search” is the abstraction of a set of words, sometimes referred to as a string that is sent through any type of sorting algorithm and return information relevant to … Read More

What is Branded Search?

What is the difference between basic vs. Branded Search? The term Branded Search is used in search engine marketing to describe a type of search query related to your business. In most cases, you should always rank #1 for your branded search queries, … Read More

Wix Purchased Domain to New WordPress Host

Help! I want to switch to WordPress. It’s not a secret that building a website has become easier in the last 10 years. With the growth of responsive web pages, the overhead for design and hard coding is often overlooked. … Read More

On Page SEO

What is On-Page SEO? When you hear the term On-Page SEO, it is likely that someone is talking about the Title and Description tags on the page. These tags are an important element of SEO because they indicate what each page … Read More

WYSIWYG editors

What is a WYSIWYG Editor? A WYSIWYG Editor (or What You See Is What You Get) is a common term used for simplifying a content management system so that the edited form is similar to the final product. These types of … Read More

The Day the Data Died

Pull out your tin foil hats and sing the blues, Google has essentially killed SEO for beginners looking to use free tools such as Keyword Planner to organize and target their marketing efforts. This news comes to a surprise to … Read More

Marketing SEO in Hamilton

Can Hamilton’s newest businesses afford proper digital marketing in the time of Google? Lion Eater was recently featured alongside Pier 8 Group, Factor[e] and The Generator on People of Hamilton’s roundup for local digital marketing specialists and we had the opportunity to talk about some challenges … Read More

SEO Detectives: Email hunting

Internet Detective: Email Searching Email hunting for addresses can be a headache, but a necessary evil for the growth of any business. From startup Founders looking for exposure/ press, or growth hackers looking to reach out to influential media outlets, … Read More

Knowledge Graph 101

Digesting Knowledge Graph 101   SEO: A Content Marketing Asset Knowledge Graph is the opportunity to grasp page 1 on Google, and successfully display helpful information related to your content without a user touching the web page.